Style (p. 195-214)  
Lukens 

Style is basically words ... how an author says something as opposed to what he or she says.  Style increases not only our pleasure in words and sounds, but our belief in the characters' reality.  Style is not  something applied to a finished piece of writing; rather, it is the writing, conveying both the idea and the  writer's point of view of the idea.  Connotation is the associative or emotional meaning of a word. Denotation is the dictionary meaning of a word.  Imagery is the appeal to any of the senses; it helps create setting, establish a mood, or show a character.